The 3D product configurator – the most important step towards customer co-creation in retail

Step into the future

Our online 3D configuration tools allow your customers and partners to easily configure 3D layouts of their products. The tools speed up quotation times and gives the customer an insight of their future product. The tools can be designed and implemented in numerous industries and technologies. 

Show it so you can sell it

With the shift from mass manufacturing to mass customization, the interest in having a 3D configurator increases, as more and more companies offer their customers the ability to tailor a product to their needs before manufacturing even begins. 

Because today’s customers demand more from their digital product experience, a 3D product configurator is an interactive tool that allows potential customers to experience your products in 3D, view them from any angle, and customize colors, textures, components, and more.


Our 3D configurators work online, in any browser, or any device, without the need for a plugin.

A product configurator project has a lasting impact on business operations. The benefits of a configurator project must be also seen over the long term, therefore making it essential to first develop a firmly-based vision.

Focus on the company

For a clear vision, we recommend to clarify a few things before starting the project:

What to configure
  • Which options are really important to the customer? 
  • Which options can best be left out? 
  • Where do we draw the line between the configurable product and a special? 
  • To what extent do we want to allow non-configurable ‘specials’?
Define the target group
  • Who is the customer?
  • What are the requirements and expectations according to the customization process ?
  • Where is the customer being found (online vs. offline)? 
  • Knowing how and where to reach the customers
Start slim and stay flexible after launch
  • The configurator is the main touchpoint to the customer. 
  • This guarantees no delay in the project planning and saves money from the very beginning.
  •  in order to make the process decisions fast and efficient.
Track and analize customer data
  • and stay curious
Focus on the user

The user-friendliness of the configurator is crucial. The following elements contribute to customer confidence and reduce purchase risks:

  • Increases the customer’s confidence in the configured product.
  • Can increase the conversion rate by 10-50 percent. 
  • The graphical possibilities of configurators vary greatly and, to a large extent, determine the cost price. 
  • Can range from easily-edited 2D images to photorealistic 3D renderings displayed in augmented reality.
Dynamic pricing

  • Immediately shows customers how their choice affects the price, which avoids unpleasant surprises at the end of the configuration process. 
Starting points for the configuration
  • makes it easier to choose and reduces the customer’s choice stress. 
  • lets you subtly steer the customer in a desired direction.
Flexible navigation
  • easy for the customer to go back and make adjustments. 
  • makes it simple to compare different options and uses a progress bar to show the customer how far they’ve got in the configuration process.


Multiple view ports are always possible

Benefits of a 3D Product Configurator

1. Empowers Marketing and Advertising
  • Create more engaging online advertising
  • Build virtual showrooms
  • Provide customers the ability to personalize product catalogs
  • Replace spendy traditional photography with photo-like digital images
  • Increase the time users spend on company websites, engaging with the brand and its products
  • Deliver an overall “wow” factor that impresses existing and potential customers
2. Drives Sales
  • Provide more accurate price quotes
  • Offer more chances to sell related products
  • Increase in sales
  • Decrease the time to final sale
  • Allow for real-time interactions with potential customers
  • Improve the quality of leads
  • Set higher prices on some customized items
3. Elevates the Customer Experience
  • Improve customer experience with products and brand
  • Expand a customer’s ability to personalize products
  • Increase a customer’s sense of control over their shopping process
  • Provide customers a useful way to see all product details on a product through rotating and zooming
  • Help customers to understand complex products better3Build confidence in potential customers and convert them to online buyers
4. Boosts Productivity
  • Allow a company to automate workflows based on configuration orders
  • Create more efficiencies when developing and using product images
  • Decrease the number of product returns
  • Provide a way for companies to reduce stock on hand
  • Streamline customer service by eliminating misunderstandings and mistakes
5. Enhances Product Development
  • Allow companies to test product concepts before spending money on production
  • Increase speed to market on products
  • Enable companies to manufacture on-demand easily for specific customers
  • Help track customer behavior with an online configurator online, which aids product development

How a Configurator can Enhance Productivity


High Quality Images

Print on demand Service

Image Asset Managment

CAD & ERP integration


How the Consumer Can Use the Configurator

A few things affect a customer’s experience with a 3D product configurator online. These include:

Parametric Configuration

The consumer can change the design parameters of a product.

Nested Configuration

Consumers can personalize products within products. For example, a consumer may choose the size of a cubicle and then make more decisions about the desk and shelves.


Gives the consumer the ability to position a product within a specified space.

Augmented Reality and Virtual Reality

Viewers might use this feature with drag-and-drop. With AR, consumers use a phone or tablet to visualize how a piece of furniture, for instance, might fit within a space in their living room. And with VR, large automations, buildings and other scenes can be made available to customers.

How the Consumer Views

the Configurator

Most configurators are for use online. You’ll want to see how customers will experience the configurator on phones as well as desktop and laptop computers. Sometimes consumers may view them on in-store touchscreens. If that’s your use case, see how they work in that environment.

Possible features for your configurator:

  • User database

  • Drawing/model database

  • Fill-in fields for configuring the environment or product

  • Drag and drop possibilities for interacting with items

  • Virtual Reality compatibility

  • Automatic generation of 3D models

  • Automatic generation of CAD models

  • Automatic generation of sales offers

  • Statistics and CRM integration

What we do:

  • Assign a dedicated account team
  • Map your customer journey
  • Define the user flow for the end-to-end customer experience
  • Project planning
  • Define roles and responsibilities
  • Launch and post-launch tech support
  • Training materials and strategies
  • Promotion support and best practices
  • Project risk assessment
  • Manage business rules
  • Provide knowledge base and training

What you do:

  • Assign a Client Product Owner to prioritize scope, make decisions, review progress, and approve final deployment
  • Assign a Client Product Specialist to provide information on content that will be created for the application and approve initial proof models for accuracy
  • Assign a Client Technical Lead for integration requirements, providing access to APIs and assisting with deployments

Depending on the project, there may be other asks.

Get in touch with us!

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How to Get Up and Going with 3D Configurator project

Let's talk

Conduct initial discovery session to assess your current business challenges and project fit;

Define and scope

Size, sequence and carefully define all the elements of your project, from model creation requirements to deployment and on-going optimization;


Generate product components, materials and variants and integrating Threekit platform into your current tech stack;

Go live and sell more

Deploy product visuals and configuration to key endpoints: eCommerce site, social media, in-store and more;